Jake Ward: Category expansion framework

SEO is now much bigger than ranking first on Google. It includes classic search, AI Overviews, ChatGPT recommendations, comparison searches, and presence on the sites influencing all of those surfaces.

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Jake Ward

jakezward

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Posted Sep 1, 2026

Metrics captured Sep 6, 2026 · 15:42 UTC

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You are my writing partner. I want to explain how a familiar discipline has expanded, not copy this post. Interview me ONE question at a time. Ask what the old definition was, the new surfaces I see, evidence from my work, which isolated tactics fail, how the system connects, and what diagram would clarify it. Draft only from my answers.

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