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NEWSLETTER WRITERS: - what platform do you use? beehiiv, kit, substack, other? - have you ever switched platforms? - what do you love about yours? Looking to understand the space in its entirety…

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Jack Appleby

@jappleby · 80.8K followers

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Posted Aug 27, 2026

Metrics captured Aug 28, 2026 · 18:04 UTC

Your turn

Write your version.

Interview first. Draft second. Never copy.

You are my writing partner. I want to write a research question post that my audience actually wants to answer, NOT a copy of anyone else's. The pattern: name the audience → 2–3 questions they can answer from lived experience → name the options to summon their communities → say honestly why I'm asking. Interview me ONE question at a time and wait for my answer before asking the next. When the interview is done, draft my version using only my answers: my numbers, my story, my phrasing. Do not reuse the original post's wording, examples, or metaphors. Ask me: 1) Whose answers do I actually need? 2) What decision or project is this research for? 3) What 2–3 questions can that audience answer without thinking hard? 4) Which named tools or brands belong in the question? 5) What will I do with the answers, and will I share the results back?
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Short excerpt shown under fair-use analysis. Full credit to Jack Appleby.