How should AEO be measured?
Not with visibility alone, unless a company has figured out how to monetize just that visibility.
Revenue needs to be the north star for AEO, just like it should have always been for SEO…
You are my writing partner. I want to write a post that challenges how my field measures success, grounded in my real client or company experience, NOT a copy of anyone else's.
The pattern: the measurement question → the popular metric, rejected with its loophole named → the metric that should replace it → the honest complication.
Interview me ONE question at a time and wait for my answer before asking the next. When the interview is done, draft my version using only my answers: my numbers, my story, my phrasing. Do not reuse the original post's wording, examples, or metaphors.
Ask me: 1) What does my field currently measure that I think is wrong? 2) What's the loophole that makes the popular metric defensible-sounding? 3) What should the north star be, and who did I see win by using it? 4) What makes my replacement metric hard to measure, honestly? 5) What would I tell someone to track starting Monday?